Author Archives: Peter Newhook

single elephant with name

From Fit with Friends to My Elephant Brain

In my previous post I went over the events right up until Start-Up Chile actually began. We’ve come quite a ways since then, both as a business and getting settled in Chile.

June and I arrived in Chile on Monday October 22nd after 15 hours worth of air travel and layovers. Atlanta is an enormous airport by the way. We checked into a two bedroom apartment I found on AirBnb. Decent little two bedroom with two bathrooms as well.

[map address=”Gorbea 1953, Santiago, Chile” ]

After a brief nap we decided to take a little tour of the new city. We wandered the city for a bit but we were both too tired and too confused to reasonably absorb anything.

The following day we spent most of our time looking at apartments. Renting in Chile is pretty painful without being a local so most SUPers go with one of the placement agencies. At first it may seem annoying to have to pay a commission, but there’s so much paperwork, and Start-Up Chile is such a stickler for documents that unless you’re very lucky, it’s probably worth it. I was one of those lucky ones. I messaged everyone on AirBnB that had a one bedroom available (June and I wanted separated places to escape to) and ended up in a finding a fantastic little place not too far away from the offices and in a decent neighbourhood. My land lady Celia has been absolutely fantastic and I would strongly reccomend anyone coming to town for Start-Up Chile should look her up at CozyApartments.

[map address=”Argomedo 65, Santiago, Chile” ]

While were in the East end (Providencia) of town looking at apartments, June pulled out her guidebook to find a place for dinner. We ended up at Le Flaubert, a little French place on a side street, and had one of the best meals I’ve ever enjoyed. At first we thought the prices were a little steep, then we realized it was $6000CLP (about $12CDN) for a bottle of wine, not a glass. The wine here is fantastic, btw.

Enough Play, Time for Some Work

On October 24th we had our first official days of Start-Up Chile. 5.2 (the second half of wave 5. The first started October 4th) loaded into a presentation room in a building owned by CORFO, the government agency in charge of economic development in Chile that runs Start-Up Chile.

We were given an overview of the program and how we could expect things to play out for the next month. We were told about demo days and community involvement. We learned about reimbursements and whatever it is Chileans speak (it’s not Spanish). And we also pitched.

These were really informal pitches. Usually no more than one or two sentences describing what problem we were solving. At the time we were still Fit with Friends, a social fitness app meant to encourage workplace activity. Mostly it was a chance to hear where everyone was from. Lots of Latin Americans, but also a heap of Brits, a few from Asia and even one from Australia.

I say ‘at the time’ because even when June and I arrived were weren’t completely happy with Fit with Friends. It wasn’t clear how it would make money, and we didn’t have enough expertise in the fitness industry. We also hadn’t been able to settle on a name because we had heard Zynga was issuing cease and desist orders to any company using “-with Friends” to protect their ‘Words with
Friends’ game. They probably didn’t have a case, but they’d bury a small company in legal bills and we just weren’t willing to fight for an idea we didn’t love.

So over the weekend between introductions and our first real pitch June and I brainstormed possible ideas. In the middle of a list June had been building for some time was an online tool to help people remember people’s names. It was inspired by a story from the early days of the online retailer Zappos when they built an internal tool to learn the name of everyone in the company. Something about it just leapt off the page to me. I had been fascinated by tools that optimized how we learn and remember since reading an article in Wired about SuperMemo, software that uses a technique called ‘Spaced Repetition’ that schedules memory tests as to not overwhelm the user. Before that, I had read a book by a memory champion (they exist) that described all the tricks to learning faces, or memorizing a deck of cards. I still recall memorizing the top 10 banks in Europe using the Roman Room system.

Certainly software existed that took advantage of some of these techniques, but it was usually klunky desktop software that took no pride in it’s usability. Furthermore, nothing was using those tools specifically remember faces, let alone targeted at the enterprise. June and I were meeting dozens of new people every day, and this was the perfect way to validate our ideas and test with a captive audience.

So we bought and got to work preparing a pitch deck for the following Monday. In startup terms, changing an idea that isn’t working is known as a ‘pivot’. But in the words of one of our colleagues down here, ‘to pivot you need to leave one foot on the ground.’ Our change of product was a complete departure from what we had applied with, so this was more of what David Cohen of Tech Stars calls a ‘leap.’

Start-Up Chile introduction demo pitch order.

The presentation order from the introduction pitch day. I changed the name as soon as we took the stage.

The pitches were incredibly interesting. There were teams  that were tackling hard medical issues like diabetes and pacemaker reuse. Other teams were looking at big data analytics to encourage environmentally conscious purchasing. Others still were creating companies to sell unmanned aerial drones to take pictures from literally a birds eye view. All of this was taking place in what we could call our home, away from home, away from home, the Centro Movistar Innova. The co-working space most Start-Up Chile teams are based out of.
The greenhouse room and incredible roof screen of the Centro Movistar Innova

Yes, that’s a giant video screen for a roof.

When it was My Elephant Brain’s turn to pitch June and I took the stage and presented our idea as a team. Clearly everyone else was struggling to learn all the new faces and names because as we described our product the nodding induced whiplash in a few cases. We were still brand new as a company and idea, so just assembling the slide deck had clarified the product in our minds. It was great to get in front of such a receptive audience and commit to delivering a product to potential customers.

Since then, Santiago has been a whirlwind of paperwork, networking and coding. We’re currently getting ready to give a proper internal pitch on Monday December 3rd.


Start-Up Chile: How I Got Here

Many of my friends may not understand why I picked up and left Toronto and moved to Latin America for 6-months. After all, Toronto is filled with my friends, family, communities, and a life that was treating me pretty well. The story of how I arrived in Santiago begins about this time last year and exemplifies why I think Toronto is such a great place.

In November last year I was at a DevTO meeting in Toronto. Among the usual crowd was a couple young women presenting about Ladies Learning Code, a local not for profit that was teaching women basic programming lessons. It sounded interesting so I signed up for their  technical help list.

I didn’t think about it much until January 1, 2012, when I received the request for WordPress mentors from Laura of Ladies Learning Code. WordPress is a tool to build blog, like this one. In fact, this is a WordPress site. I thought “Well, my site is a WordPress blog. I can probably help.”

So I volunteered. And I loved it. The classes themselves were incredibly rewarding and it connected me to a network of fascinating people. They were young an energetic about tech and business. It was infectious. I was spending more and more of my time around people that weren’t afraid to fail but afraid to miss an opportunity to create something great.

With that mindset I went to a hackathon in Toronto in mid June. At hackathons ‘idea people’ pitch a room of developers their business idea, then teams form and work on the idea for the weekend before presenting a semi-working demo and a cobbled together business plan. One of those idea people was June Avila, a student of mine from a Ladies Learning Code class the previous month. Her idea, a social fitness app called Fit with Friends, sounded interesting so I decided to join her and a few others for the weekend. And wouldn’t you know it, we won. In fact, we took every major category up for grabs that weekend.

I was pretty content with my prize (Amazon gift cards), but a week later June emailed everyone on the team that she wanted to apply to Start-Up Chile, a start-up accelerator in Santiago bringing international entrepreneurs to Chile to start their companies and the accelerate Chilean entrepreneurial ecosystem. Chile? That’s in South America right? It seemed pretty far fetched, but I was willing to support June as a technical advisor, not a full-fledged partner. After all, I enjoyed working at Cineplex, my family was in Toronto, and I didn’t want to leave my flatmate in a lurch by moving out.

For the rest of the summer Start-Up Chile didn’t factor into my long term plans, but very so often I’d steal a few moments to think about what it would be like starting a company in a city that was just coming online as a technology hub. I found myself looking at Google Maps and getting excited when I found inline skating tracks. But there were over 1500 applicants, I wasn’t too surprised when mid August rolled around and we still hadn’t heard back from Chile.

The moment I found out we had been accepted stands out in my mind very clearly. It was August 31st. I was at the gym that evening (appropriate for a fitness app) which is underground and without cell reception. As I was walking back to my apartment some delayed emails filtered in. One was from June, and Start-Up Chile was in the subject line. I assumed they were sending a final rejection letter, but her opening line spelled it out in all the detail I needed

Hey Peter, We’re in! 🙂

I was excited! All of a sudden this was a very real possibility. But still just a possibility at this point. I had only indicated the interest in being a supporting player, not a co-founder. A few days later I was having dinner with my family on the Danforth for my dad’s birthday and mentioned this rather unique opportunity. They were excited and 100% supportive. That made a huge difference in pushing me to go after this. So I met June after work and we agreed that we were going to Chile as partners. All of a sudden the things that were keeping me in Toronto seemed very minor. Sure leaving Cineplex wasn’t easy after 4 great years there, but it was the right time to try something new.

The next two months were blurs of goodbyes, paperwork, and business planning. Before even realizing it, I was on a plane to Santiago with six months of luggage.

It would have been so easy for any of these events to have not happened the way they did, or for me to not take advantage of them along the way. But they did, and I did. I hope this is the start of a much longer story.

Windows 8 with HTML/CSS/JS Slides and Document

As promised, here are  my slides and an accompanying guide from my talk on Windows 8 Applications with HTML/CSS/JS,!8748. The Presentation has some interesting screenshots but the real meat is in the accompanying Word doc. For the next couple days it should be considered a living document, as it’s proofread, but it has enough material to touch on the basics.


Training Begins, Then Grinds to A Halt

I want to run another marathon and qualify for Boston again. It was a tonne of fun the first time and now that I know what I’m up against, I really want to be prepared for that race and do it proper justice. So with the goal of running an early December 2012 marathon in mind I started training last week (about 4 months lead time).

I started the week with the U of  T tri-club in an a interval session running the Casa Loma hill. I was pleasantly surprised with my fitness. There were a few guys that utterly spanked me, but overall some of my (very modest) speed work served me well. The following day I went for a very easy 7.5km jog in the morning to shake things out.

Thursday morning came and I was ready for a tempo run. Maybe it’s getting excited about a training schedule again, maybe it’s the Olympics, but I wanted to run hard! I set off for two easy km then 6 hard and a two km cool down. I was planning on a 3:45 min/km pace but it was pretty obvious that wasn’t happening. I had the occasional show of speed, but most of the time I was struggling to keep it at 4 min/km. My goal time may need to be reassessed, but I didn’t feel too bad about a less than stellar tempo run, it was the first of the season.

My muscles felt fine, and I was even surprised that when I wasn’t running my knees felt good. During the runs there was the occasional tenderness, but that usually subsided once I was warm.

Friday was another easy 7.5 km with stretching and weights in the evening, then Saturday was going to be a LSD 10km.  Just at the halfway point (as far as I would go from my apartment) my knees started throbbing. Almost instantly every stride was brutal. The pain was just below and to the outside of my knee cap, and in the tendon behind and to the outside of my right leg.

I went for a swim on Sunday to take things easy, but even on a casual bike on Monday my knees were bothering me. I spend this morning just doing core and stretching at the gym and things still hurt.

Tomorrow I’ve got a meeting with a physiotherapist.

DevTO Twitter Client Pie Chart

What Are My Tweeps Using?

We often find similarities in those we keep near to us. I like to be around runners and geeks. Maybe you think we get along because we’re both Aries. There’s always that commonality that bonds people. Up until recently I thought there was another indicator of a simpatico relationship: smart phone choice.

I’ve spent a fair bit of time over the last month working with the good people of DevTO and Ladies Learning Code, two tech groups that make Toronto more amazing every day. And with most other tech focused crowds, they tweet. A lot. I always felt a certain kinship with those two groups, and assumed their client of choice was similar to my own Android.

Evidently, I was wrong.

I put together a little R script that queries the Twitter search API and spits out a pie chart and a table summarizing clients used. You can find the script in this Gist, I won’t go into it here, it’s nothing special. The pie chart shows the top 10 most popular clients, the table lists everything.


DevTO Twitter Client Pie Chart

Client Freq
        Twitter for iPhone 168
                       web 93
                 HootSuite 63
                 TweetDeck 48
       Twitter for Android 25
       Tweetbot for iPhone 18
           Twitter for Mac 11
   TweetCaster for Android 9
                 instagram 7
             Camera on iOS 6
                foursquare 6
       Plume for Android 6
                  Path 2.0 5
          Twitter for iPad 5
                    Digsby 4
              Tweet Button 4
                   Twitpic 4
                   Echofon 3
                  Facebook 3
ÃœberSocial for BlackBerry 2
                   Seesmic 2
  Twitter for BlackBerry® 2
                   Visibli 2
                     yoono 2
              360 Panorama 1
                Mobile Web 1

Ladies Learning Code

Ladies Learning Code Twitter Client Pie Chart

Client Freq
                       web 90
        Twitter for iPhone 34
                 TweetDeck 22
                 HootSuite 10
              Tweet Button 5
       Tweetbot for iPhone 5
                      kiwi 3
   TweetCaster for Android 3
       Twitter for Android 3
                   CoTweet 2
                  Facebook 2
  Twitter for BlackBerry® 2
ÃœberSocial for BlackBerry 1
                 instagram 1
                MeetupXApp 1
                   tGadget 1
           Twitter for Mac 1

You can imagine my horror when I discovered that for the better part of the last month I’d been cavorting with Jobs-worshiping, ironic-glasses-wearing iPhone users. I felt lied to. I felt abandoned. I felt dirty.

But the more I thought about it, the more I realized that I was being small minded. iPhone users are people too. They put their (skinny) jeans on one leg at a time. We both need a hit of coffee in the morning, even if they give their drinks insufferable names like ‘grande, no-fat, sugar-free Cinnamon Dolce Latte, no whip’. And who am I to judge a fellow geek or geekette if they like having a small computer attached to them at the hip.

I’ve learned that maybe we can get along even if you’re an iPhone user. So long as you’re an Aries.


DevTO Presentation Slides

If you were one of the 60 or so that made it out to DevTO last night, you were treated to a pretty fantastic show. I wasn’t bad either. I embedded a few resources into my  slides so here they are for your bedtime reading!323&parid=F56549E79BB0E4F2!336&authkey=!AIMtd_9EHueZWfc

Take a look at the notes as occasionally I add a little extra information. If you have any other questions, feel free to drop me a line.

And if you haven’t already seen them, photos are in a Facebook album.


Ladies Learning Code Introduction to WordPress Next Steps

Yesterday I was fortunate to mentor in the Ladies Learning Code  Wordpress class which was lead for the second time by Wes Bos. 75 women, and a few men, spent the day with Wes and the mentors to learn how to build an awesome website using WordPress.

I thought I’d offer some advice to attendees on what to do next.

Finishing Touches

The class brought your theme 80% of the way, but there’s still work to do to make it production ready. Make sure the content of your home page is laid out how you want it, and you’ll probably want to revisit the background colour/image. Check out BgPatterns for more subdued background options.

Picking complimentary colours is a bit of an art, so if you’re like me and artistically useless, you’ll appreciate kuler, a palette picker recommended by LLC mentor Anne Thomas. Read her tweets for other great design tips.

To really make your theme your own, you’ll need to dig a little deeper into HTML/CSS. Take a look at these videos from Google to bring yourself up to speed. Or keep an eye on the Ladies Learning Code site for future classes. Wink.

If you like having your Twitter feed in your site, make sure it’s now working. Same goes for the Flickr widget.

I don’t care what Wes says, tag clouds are rad. Use them.

You’ll also want to know how many people are visiting your Matt Barnes fan site (Yes, someone was developing this. He was their background and everything.) Tools like Google Analytics give you great detail into how much traffic your site is getting, where they come from, and what they’re looking at.

If you find you’re running into trouble while developing, consider turning on debugging. However, do not leave this turned on in a production site!!!(!). This could lead to massive security problems, should the wrong information be shown to malicious users.

Getting the Tools

At the end of the day, after the attendees left, the mentors had a rousing discussion about text editors. I’m not kidding. Developers spend a lot of time learning their tools, and develop loyalty to certain products. While a mentor was helping you, you may have noticed they insisted on installing a certain editor, or viewing your site in a specific browser. You’ll quickly become the same way. The good news is, there’s plenty of software available to you, absolutely free.

On the browser side, Google Chrome and Firefox currently rule the roost when it comes to developer preferred browsers. Chrome comes with excellent developer tools built in , but if you choose Firefox, you’ll also want to install a plugin called Firebug. Take a minute to familiarize yourself with the developer tools in your browser. Start by right clicking and selecting Inspect Element.

Ask a developer which text editors they use and you may accidentally start a holy war. If you’re on Windows, Notepad++ is a great choice. Mac users can take the lead of Mr. Bos (can we please start calling him that) and use Sublime Text (free for evaluation) or Komodo Edit, which is also an option on Windows. Good text editors will have syntax highlighting (colour coding your PHP files) and some even auto-complete as you type. If you need advanced features, you might want to start looking at an Integrated Development Environment (IDE) like Eclipse for PHP, but it’s best to learn with simpler tools.

These are just suggestions, and a starting point for your research. Feel free to mention any other tools I’ve missed in the comments.


Web hosting has become a comodity in recent years. Essentially what you want to look for is PHP support to install WordPress, and unlimited bandwidth and storage, in case your site gets really popular all of a sudden. Some hosts offer free domain registration, which is nice. Most plans shouldn’t cost more than $8 a month.

While on the subject of domain registration I’d like to give a little extra guidance. I absolutely advocate everyone claiming their piece of the internet by registering But when searching for registrars, look for those that offer free privacy. Otherwise, people will be able to look up some of your personal information based on the URL you’ve registered.

I use Arvix for my hosting. I’ve been happy with them.


You need something for people to read when they get to your site! Get those pages in top shape, and start blogging like the digital citizen you are. Stuck for topics? Why not write about Ladies Learning Code.

On a Personal Note

Finally I’d like to say thank you to the organizers and the students. The Ladies Learning Code team did a fantastic job. Registration was orderly, the network was solid, and lunch was excellent. All I had to do was show up and geek out for a few hour. It’s pretty clear why these  events sell out in minutes.

As a technologist I often find I’m teaching tech. But my audience is never anywhere near as receptive as they were yesterday. Everybody showed up ready to learn and was extremely pleasant to work with. Having students like I did definitely makes me want to volunteer again.